profile

Cam Morris

Your captions are doing nothing

Published 22 days ago • 1 min read
The Amplified Creator On Captions
Your captions are doing nothing.
The short version
A caption earns one specific action: a save, a share, a comment, or a follow. Describing what people can already see wastes it. Write each caption for the job you want it to do and the same post performs better.

Most music captions read like a label. "New cover, hope you like it, link in bio." That caption asks for nothing, so it gets nothing.

Every caption should have one job, and you decide it before you write. Do you want this post saved, shared, commented on, or do you want the follow. Each goal wants a different caption.

Want saves? Make the post useful enough that people want it later, then tell them to save it. Want comments? End on a real question with an easy answer, something people can reply to in four words. Want shares? Say the thing your audience wishes they could send to the friend who doesn't get their taste in music.

The post does not change. The caption changes, and the numbers under it change with it.

This is the boring lever almost nobody pulls. Writing captions from scratch every time is miserable, so people fall back on "hope you like it" forever. The fix is a library sorted by job, so you grab the right kind in ten seconds.

Not posting consistently yet? Fix that first. The free Content Starter Kit gets your first 7 days of content out the door, no overthinking.
Next week I'm going to ask you for something, because I have spent five emails handing you the pieces and I built the thing that holds all of them.
— Cam
Built in the room.
Every door in this room opens to something I make.
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
Unsubscribe · Preferences

Cam Morris

Founder @ The Amplified Creator

Bringing you all things content so you can grow your audience and get paid doing it.

Read more from Cam Morris

The Amplified Creator The Content Kit 150 scripts, captions and hooks, ready to use. The short version The Amplified Content Kit includes the libraries I have been describing. 50 plug-and-play scripts with delivery and B-roll notes, 100 captions sorted by goal, and 50 hooks tagged by style. You stop writing from a blank page. Founder pricing is $97, and a $49 printable system is included free right now. Over the last few emails I covered hooks, captions, and the cost of writing every post...

15 days ago • 1 min read

The Amplified Creator On Hooks Why your posts die in the first 2 seconds. The short version Most posts don't fail because the music is weak. They fail in the first two seconds, because the opening gives nobody a reason to stay. Your hook moves your reach more than anything else in the post. Keep a bank of them and you stop losing good content to bad openings. You can play, sing, and perform brilliantly and still get 200 views. The playing is not the problem. The first two seconds gave nobody...

29 days ago • 1 min read

The Amplified Creator Sunday Signal · New Video 11 ways musicians make money. The short version Most musicians think there are 3 or 4 ways to make money. There are 11. The reason you feel stuck usually isn't that you are missing options. It's that you are running the wrong ones at the wrong time. Today's video is the whole map. Here are the first 3, the ones most musicians should be running early: 1. Streaming and platform revenue 2. Affiliate and gear partnerships 3. Sync, beats and...

about 1 month ago • 1 min read