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Cam Morris

How I make a week of content in 90 minutes

Published 5 days ago • 1 min read
The Amplified Creator On Batching
How I make a week of content in 90 minutes.
The short version
Filming one post at a time is why content feels like a second job. Batch it instead. Once a week, sit down for about 90 minutes, film everything, schedule it, and your week is done. Same gear, same effort, far less friction.

Most musicians film the way they practice. One thing at a time, whenever the mood hits. That is fine for practice. For content it is the slowest possible way to work.

Setting up your space, getting your light right, getting your head into camera mode, that is the expensive part. Do it once and film a single clip, and you paid full price for one post. Do it once and film seven, and you paid the same price for a whole week.

Here is the ritual. Pick a 90-minute block at the same time every week. Mine is Sunday. Before you touch the camera, decide all seven posts on paper. Then film them back to back, change shirts once or twice so they don't look identical, and you are done. Scheduling takes another ten minutes.

The first time feels clunky. By the third week it feels like the obvious way to work, and the daily scramble is just gone.

The part most people get wrong is that "decide all seven on paper" step. That is where they stall, because they still don't know what the seven should be. That is the part I want to fix next.

The batch only works once you have a week to batch. The free Content Starter Kit gets your first 7 days of content off the ground, no overthinking required.
Next week: what to do when you sit down to plan and your mind goes blank, and the fix that means it never costs you a post.
— Cam
Built in the room.
Every door in this room opens to something I make.
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Cam Morris

Founder @ The Amplified Creator

Bringing you all things content so you can grow your audience and get paid doing it.

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