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Cam Morris

Most musicians quit posting by week 3

Published 3 months ago • 1 min read
The Amplified Creator On Consistency
Most musicians quit posting by week 3.
The short version
Most musicians post when they feel inspired, which means they post in bursts and then vanish for two weeks. The creators who grow are not more disciplined than you. They took the decision out of it. They run a system that tells them what to post before they sit down.

You know the pattern. Inspiration hits, film in the car on the way to work, post every day for a week, then the inspo fades and you go quiet. Three weeks later the guilt kicks in and you start again.

That cycle has nothing to do with motivation. It happens because every post is you starting over. You sit down and ask "what should I post today," and that shit is exhausting. Ask it daily and you will burn out or quit by Thursday.

The creators who post for years straight solved this when they stopped deciding in the moment. The decision got made once, up front, for weeks at a time. When Tuesday comes, Tuesday already has a job. They just execute it.

That's it. Not talent, not a viral vid, not posting more often. A plan that started yesterday, so you were ready for today and showing up cost you energy instead of willpower.

Your content doesn't start without you. The free Content Starter Kit walks you through three steps and a 7-day sprint to get you posting this week.
Next week I'll show you how to build a full week of content in one 90-minute sitting, so you are never staring at a blank page on a Tuesday night.
— Cam
Built in the room.
Every door in this room opens to something I make.
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Cam Morris

Founder @ The Amplified Creator

Bringing you all things content so you can grow your audience and get paid doing it.

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